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Agency evaluationAgency remunerationAgency rostersAgency managementMedia transformation
Internationalising Media Agency Contracts
ÌÇÐÄvlog¹ÙÍøhas launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better.…
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Agency evaluationAgency remunerationAgency rostersAgency managementInfluencer marketing
ÌÇÐÄvlog¹ÙÍølaunches new call for agency cost data
The ÌÇÐÄvlog¹ÙÍøis relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
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Agencies & partnersAgency evaluationAgency rostersMarketing operations
Knowledge Spotlight: Agency Roster Modelling & Transformation
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agencies & partnersAgency rostersMarketing procurementMarketing procurement
Benchmark: Panel service provider(s)
ÌÇÐÄvlog¹ÙÍømember benchmark on how marketing procurement professionals are managing their panel service provider(s).
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Agency evaluationAgency remunerationAgency rostersAgency management
The Future of Media Agency Models: Change is Coming
A new survey by ÌÇÐÄvlog¹ÙÍøand MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…
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Agencies & partnersAgency evaluationAgency remunerationAgency rostersAgency management
Saving money without reducing your impact
Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…
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Agencies & partnersAgency evaluationAgency remunerationAgency rostersAdvertising & policyAgency managementInclusive marketing
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Agencies & partnersAgency evaluationAgency remunerationAgency rostersAgency managementMarketing structure
Benchmark: Exploring Innovative Agency Models
A ÌÇÐÄvlog¹ÙÍømember was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
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Agencies & partnersAgency rostersAgency Management ForumAgency managementMarketing structure
Agency Roster Transformation
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
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Agencies & partnersAgency rostersAgency Management ForumAgency managementMarketing structure
Agency rosters face ongoing reform and revamps
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…
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Agencies & partnersAgency rostersBrand purposeAgency managementBrand reputationMarketing capabilities
Want to produce great work? Stop treating your advertising agencies like dirt
The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
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Agencies & partnersAgency evaluationAgency rosters
Benchmark: Pitch Consultant Selection Criteria
ÌÇÐÄvlog¹ÙÍømember benchmark and scorecard template on Pitch Consultant Selection